The Foundation of Traffic

We have told you that you need a funnel to filter fans into your world. You  have set up an awesome funnel that sends people to your free offer, download or Facebook group, but then the obvious question becomes… How do I  get people to my funnel in the first place? I’m glad you asked that! On today’s podcast take a step back and show you the way that you need to think to start the process of generating traffic. 

Topics Discussed:

traffic + conversions = CASH!

What’s the foundation?

Get their attention

3 kinds of traffic:

     paid…rented to go into your funnel

     earned traffic… no paying for it directly gathered manually by hustling

          know yourself… your resources… what works best for you

     Owned… once you have them

Understand your market… your message… your avatar

Create a “deep connection” with the fans that you are trying to draw to you

“Piggy backing” off of trends

Looking for inspiration… what things are your audience interested in?

Example:

     1 song per month

     create memes for the song

     performance video

     lyric video

     pieces of song and lyrics

     “serialize” your music