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Path of least resistance
-What are your skills?
-Be honest with yourself
-Don’t do too much
-How much time do you have?
-Skills, Time & Passion
-Consider financial limitation
-do you “trade passion for glory”?
-what are you already doing that can be monetized?
-work with your personality…don’t go against who you are
-know your audience interest…test
-people are looking for the path of least resistance…just like you are