Employing “Augmented Reality” to deepen the experience you give your fans

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Picking up from last week’s talk on creating an experience with packaging, we discuss the idea of creating massive value with the concept of “augmented reality”
-Topics Covered
secret messag videos
offering to collaborate with fans
QR codes… the good and bad
You own board game
Your own magazine or graphic novel series

 Pitfalls...
      becomes expected all the time
      people like to find "loop holes"